COPYWRITING, BUT WITHOUT THE SLEAZE

Who are you and why should I trust you?

WE BOTH KNOW WHY YOU CAME TO THE ABOUT PAGE. CHALLENGE ACCEPTED.

I’m Elle, a copywriter and message strategist for women, a brand voice nerd & a girl who just wants marketing to be fun. I write non-toxic (so zero sleaze, shame, or bullsh*t) brand and sales copy that is driven by data and uses long-term strategies like smart branding, empathy and targeted messaging to get results.

I work with women entrepreneurs who value their business and want to stand out with a unique, authentic voice, while building a real community AND who actually want to market without it feeling weird (because when you speak to YOUR people in YOUR voice, it’s meant to be fun)

And - I’ve written for Forbes Advisor, Linktree and AGM, trained with Copyhackers, Alex Cattoni and We Are Up Club, have been writing for over 3 years and have the testimonials and case studies to back it up.

Wanna know more about what I can do for you?

Elle was incredibly easy to work and collaborate with. When it came to the copy itself, she exceeded expectations, capturing the essence of our brand perfectly. She nailed the tone, voice, and vision we had envisioned. I highly recommend Elle for any copywriting needs. Her talent, professionalism, and genuine nature make her a standout in her field. Thank you, Elle, for bringing our brand to life with your exceptional work!

KAT - KATAGRAPHICS

MY 'NOT SO TYPICAL' ORIGIN STORY

Unlike most copywriters, I did not always want to be a writer, or come into this earth knowing I was born to do this. I started writing content in 2021 because I needed work and I knew I was good at writing.

The next few years were great for building experience and learning, but also horrible for burnout (pretty much guaranteed if you don’t have a strong vision or love for what you’re doing)

So - after writing for big-name brands (I know I already bragged about Forbes Advisor, yes I’m sorry) and investing a lot of time and money into mentorships with my favorite copywriters, I decided to treat my business like an actual business, and start working with the people I REALLY wanted to work with, on projects that made me love my work.

In 2024, I pivoted to only working with women-owned businesses, and only writing ethical, non-toxic copy, as well as specializing in message strategy and brand voice.

And - guess what? It turns out when you get clear on your messaging and your audience, and start saying the right things to the right people - not only do you actually start LOVING your business…other people do too. (Who knew, right?)

In the past year, I’ve worked with incredible women including designers, coaches, nutritionists, therapists, e-commerce brands, all of whom share my vision of marketing that uses positive, empathetic messaging to get results. And - I’ve fallen in love with my business again.

ARE WE SOULMATES?

Things you should know before you swipe right...

obsessed with: succession, coffee, NYC, sunset, barre & beach vacations

So right now I have two (is that bad??) Hot Copy Haus, and We Are Up Club. Both are just chef's kiss.

MY COPYWRITING CRUSH...

“Elle wrote a sales page and an email sequence for me- she knocked it out of the park! She hit all the right emotional hot buttons with her copy – I was very impressed. I’ll be hiring Elle again as soon as possible – highly recommend!”

DYLAN BRIDGER - DRAWBRIDGE GROWTH

Data Driven. Repeatable. Intentional.

My no-guesswork research-based process for finding the exact messages that make your audience fall in love.

The Core

Your copy needs to be specific to YOU. So the process starts by learning everything about your business and your audience (even the things you don’t know yet). I'm talking data mining, analytics, surveys, interviews, audits, and a whole lot more.

The Essence

This is where the magic happens. Experience + training + data + skill. The result? High-converting copy in YOUR voice with messaging that hits all the right spots and makes your audience so obsessed with ya.

Before we go live, we (you and me) work together to make sure the voice sounds right, you feel good about the messages, so you know EXACTLY why we’re saying what we are, and you know how to move forward with implementation and growth.

The Outcome

(OR - THE 'GETTING TO KNOW YOU' PHASE)

(OR - THE 'HONEYMOON' PHASE)

(OR - THE 'HAPPILY-EVER-AFTER' PHASE)

THE 'CEO' STRATEGY

FIX YOUR COPY.
BOOST YOUR SALES.

Wanna know how I helped Laurence increase her sales page conversions by 400%? Read the case study to find out what makes my audits so special...

"Elle really blew me away with her extremely in depth audit of my sales page. She really took the time to understand my brand and delivered a thorough analysis with tangible action steps that I could take right away. She is very good at what she does, I highly recommend working with her!"

LAURENCE ANNEZ - NUTRITION COACH

The Menu

Wondering what you can hire me to do? Check out the service menu below. Made to order & fuck*ng delicious.

Copywriting

Done for you copy. Get sales copy to help you with that new launch, or brand copy to help bring your voice to life and attract your dream clients.

Audits

Just looking for an appetizer? Get an audit of one piece of copy and a mini-coaching session for a low ticket, high impact that keeps you in control of your own copy.

Learn how to be a better copywriter with coaching and strategy sessions. Learn messaging, branding, and get the secret recipe behind the CEO strategy.

Coaching

MICHELIN STAR COPY FOR EXPENSIVE TASTES

Sound like your vibe?

BOOK A CALL AND TELL ME ABOUT IT