Copywriting
for the
Girl’s Girls
Non-toxic conversion copy for the one-of-a-kind woman, building the one-of-a-kind brand, who wants one-of-a-kind copy that’s unapologetically her.
You hate writing your own copy. So don’t.
You’re supposed to love your business. And you did, when you started. Until you had to write your copy.
Now you’re spending all your time in the same Google doc, re-writing your homepage and wondering why, (if it’s YOUR business, and you know what you want to say) – the copy still feels like it’s missing something.
Let me save you another 18 months of rewrites, because you don’t need another patchwork template, or a course, or ChatGPT telling you it’s a ’strong draft’ (bless him)
You need to stop putting pressure on yourself to figure it all out alone, and let an expert copywriter take care of copy for you – so you can stop wondering if it’s going to work, and get back to doing the thing you started a business to do in the first place.
the good news
You Don’t Know What To Say. But I Do.
Copy isn’t just about sounding good. It’s about discovering the messages that matter to your audience, saying them in a way that makes your dream people think ‘she gets me’, and artfully turning those into high-converting web copy, or email sequences, or sales pages.
And – copy is about getting you the results that you deserve – booked out calendars, non stop thrive cart notifications, and slow mornings at that villa in the south of France you keep saving to your Pinterest moodboard.
You know that great copy, that speaks to your dream clients, in a brand voice that stands out, is important – I mean – you’re on this site. The good news is that it’s easy, possible, and highly probable for you to get the copy you’ve been dreaming of.
Because I can’t wait to write that copy for you – one of a kind copy that sounds like you, gets results, and that makes you obsessed with your own business – sleaze free, fluff free, and 100% ‘I-don’t-know-what-to-say-next’ free.
I’M ELLE
Conversion Copywriter, Unapologetic Girl’s Girl, And, (According To Clients,) An “Absolute Dream”.
I’m also a hot-girl copywriter who’s still hoping to grow up to be Carrie Bradshaw, with a secret dream of designing a lingerie line. I’m completely obsessed with Pinterest boards about Mediterranean summers, and my toxic trait is that I buy stock photography memberships just so I can look at the pretty pictures.
But- in the context of copywriting – who I am is a girl who cares about your success like it’s my own, and who wants to help you find the fun and the romance in marketing with copy that feels like you, gets you the results you deserve by connecting you with the people who need you, and shows the world exactly how amazing you really are.
That Copy You’re Dreaming About Is The Kind Of Copy I Dream About Writing.
You’re building the kind of brand that changes lives, starts empires, and stops people in their tracks. You’re just too good for generic words. What you need is copy that gives people an out of body experience when they read it, that sounds like an actual person, and that’s so good you’ll want to hire yourself by the time we’re done.
Best for: Growing brands with a big idea and an even bigger vision, just waiting to be brought to life.
Your brand is going to change the world, and it’s time to have copy to match – copy that brings you dream leads you can’t wait to work with, numbers that make people jealous, and a brand voice people can recognize anywhere.
Best for: Newer brands and die-hard DIY’ers.
You might not be ready for a full, done-for-you project – but you’re never NOT ready for high-converting copy that hits the right messages, speaks to the right people, and says things in the right way (and order) to actually get you results.
Best for: Small brands with a million questions, or big brands planning a launch or a rebrand
Stop trying to figure out what to do yourself and let an expert help you with in-depth and carefully researched strategy to help you with your copy, your next launch, or your brand’s messaging bible.
The Portfolio
Browse some of the copy I’ve written in the past, for amazing brands that I’m still not over.
MEET
H.E.R – Copy That’s 100% You, (and 0% Fluff.)
You need copy that goes beyond guesswork and actually does what it’s supposed to do – sell.
Meet H.E.R – My three step process that’s driven by data, optimized for conversions, and carefully planned to make your experience of working with me effortless. No ‘what now?’, no ‘where is she?’, and no ‘what next?’ – just an impactful, stress-free collab.
Step 1
Hypothesize
Every single word in your copy needs to be intentional and justified. So before I start writing, I get deep into discovering your brand, your goals, your audience, and your industry. I want your copy to make you and your audience feel seen, which is why listening and planning is the foundation of everything I do.
Step 2
Engineer
Great copy is assembled. I’ll take everything I’ve learnt about your audience and your brand, and use it to craft strategic copy, that coaches and empowers your audience to the conversion, in your unique brand voice, and that keeps people reading until the very last word, wrapped up in a wireframe your designer will love.
Step 3
Refine
‘Good enough’ is not in my vocabulary. If it can be better – it will be. Which is why I don’t end the project after you get your copy – I help you plan your strategy and analytics so we can measure the copy’s success, and then refine it using data to convert even better (because why settle for anything less than best?)
i just think
You’re A One In A Million Brand. Don’t Settle For Copy That’s Anything Less.
Your Brand
Is way too good for bad copy.
The cookie-cutter templates and the AI generated, cliche copy isn’t working for you because that’s not YOU. You’re not interested in blending into oversaturated industries or attracting the 99% of people you DON’T want to work with – you’re interested in matching your unique ideas and one-in-a-billion talent with a voice, the words, and the strategy to match.
And – as a Girl’s Girl – I’m not going to let you settle, because your brand is out of bad copy’s league.
And You
Deserve better than:
- Declining another dinner party invite so you can stay home and re-work your copy for the fifth time this year
- The thought of writing your next email or sales page filling you with more dread than filing next years taxes
- Sitting through call after call of leads who are ‘not quite ready just yet, but will definitely keep you in mind in the future!’
- Copy that looks, feels and sounds cheap - or worse - sleazy in a way only an ‘act now or stay broke forever’ headline can
You Deserve
To have copy that:
- Is so on brand and so far from generic that you use it on your hinge bio (just so everyone knows how insanely talented and cool you are)
- Does all the work FOR you, so the ONLY time you have to break from slow mornings over iced-matcha and tennis is for calls with dream leads who’ll become your best friends
- Finally feels finished and explains what you do so clearly that you can skip the sales calls and go straight to marking the invoice ‘complete’
- Converts leads so smoothly that you wonder if it’s even marketing (because it damn sure doesn’t sound like it)
Copy That Finally Feels Finished.
Get back to your zone of genius and hand your copy (and stress, and overwhelm) over to a copywriter who can’t wait to bring your brand to life and take your dream copy from ‘someday’ to ‘let’s start right now’.
The Portfolio
Browse some of the copy I’ve written in the past, for amazing brands that I’m still not over.
