“Who Are You And Why Should I Trust You?”

We Both Know Why You Came To The About Page. Challenge Accepted.

The first thing you need to know about me? My hot (copy) take is that the conversations around about pages are outdated and tired. The age old teaching has always been ‘talk about your audience! Your about page isn’t about you.’ And, sometimes, that’s true.

But sometimes? It is about you. And THIS about page? It’s about both of us. Because if you’re potentially going to work with me, and trust me with YOUR copy, you need to know who I am, if we vibe, if I can handle your other worldly vision, and whether or not I know my sh*t.

So on this about page – I am going to talk about me. This is the page where you figure out whether we’re soulmates. You need to know you’re partnering with someone who shares your values, can see your vision, speaks your love language, and – who you’ll actually LIKE working with.

So – now you know what we’re getting into – let me introduce myself.

I’m elle

Conversion Copywriter, Message Strategist, Lover Of Hot Brands, & Dedicated Girl’s Girls.

I’m a London born (but really, mostly French) zillenial who loves nothing more than slow mornings over double espresso, is still waiting to be Carrie Bradshaw when she grows up, and who’s toxic trait is that I buy stock photography memberships just so I can look at the pretty pictures.

My favorite place on earth is Manhattan, (although the girls bathroom at a club is a close second) and my favorite place on the internet is Pinterest, where I protect my algorithm with my life (my current fav boards are neon light street photography, vintage mediterranean summers.)

I’m a Girl’s Girl 24/7, and the only time I’m judgemental is Met Gala Monday (while wearing sweats & a 10 year old tee, obvs.) and my secret dream is to one day design my own line of lingerie (I’m never happier than when there’s a sale at Intimissi)

And – I write brand and sales copy for women-owned brands who want to change their industries, build their dream brands, and romanticize everything about business with copy that makes selling fun.

here’s the thing

I Write Copy. I Just Think You Should Also Get More.

I’ve been writing copy since 2021, which means I’ve had a few years to build out my resume:

Sales and brand copy written for women all over the world, including nutritionists, designers, consultants, coaches and founders, as well as the world’s largest freelancing membership for women and a new, first-of-it’s-kind dog toy
Contributor profiles on both Linktree and Forbes Advisor (cough-cough, nbd)
Hundreds of hours of training with some of the copy greats (and by greats, of course I mean Joanna Wiebe, Alex Cattoni, Lois Mackenzie & Sara Noel)
Currently serving as the director of messaging at a cool-af high end brand strategy agency

But what actually matters is whether I can write copy for you

Qualifications are sexy – but what you really need is a copywriter who cares about the brand you’re building, who gets you and your vision, and who’s going to be able to write your copy in YOUR voice, for YOUR people.

So – my actual resume? (The one that matters?)

Still best friends with my clients

Partly because I work with Girls Girls, so the vibes are immaculate, partly because I keep messaging them post project to get updates on their businesses so I can hype them up and brag about them on my socials

Chronic overdeliverer

I really, really want you to love your copy. Because what you’re really getting from copy is a voice and words that give your brand life – and that make you proud to have a business you can show off. And I think that matters so much that I’ll do anything to make that happen

Equal parts creative and strategic

Because brand voice matters and clever words are cool – but you need copy that does its job – converts. So I don’t stop at just vibes – I work with data, testing and a proven process to make sure that your copy actually hits numbers and does more than look good.

Imposter Syndrome's biggest enemy

Because I’ll be damned if I let you think you’re business if any less amazing than it is, and my job, as far as I’m concerned, is to bring out your full potential and stop you hiding a single part of your amazingness from your audience

Custom Creative Copy Only

Because in a world of templates, chatbots, and beige beige beige, creative, strategic copy that you can recognize anywhere and that matches your unique brand is what captures attention, captures the zeitgeist, and what keeps people reading until the very last word.

Noun: Non-Toxic-Conversion-Copy

Definition: Copy that drives action by making the world a better place – by connecting incredible brands, doing incredible things – with people whose lives will be better after finding them.

Because brands that are unique, ambitious, and exist to empower women and solve real problems – don’t need to resort to manipulative tactics, fake numbers, or sleaze.

Instead, we build empires by uncovering the right messaging, that brings our leads closer to the solutions they need, and by standing out from everyone else with unignorable copy.

The Hot Gossip. The 411.

Get To Know Me Better

Dreaming Of Owning: A Jo Malone Perfume Collection

Fashion Must Have: Levis 501’s

Coffee Order: Double espresso

Dream Vacation: Tahiti or Bora Bora

Guilty Pleasure: Pop Culture Drama

Most Quoted Movie: Mean Girls

EXPLORE my WORK

Discover my portfolio of creative projects, showcasing unique designs and innovative solutions across various mediums.

Forget birthcharts

You Might Be My Soulmate If You…

Are A Girl’s Girl…

If you love supporting women, hyping other people up, and keeping the vibes nice – we’re from the same planet. Bonus points if you’re excited about being a woman-led brand, your target audience is women, or you want your brand’s whole personality to basically just be girl maths.

Get The ‘Ick’ From Sleazy Copy

“I MAkE $40,000 WOrKInG JuST 2 HoURs a MoNtH” Yeah, miss me with that sh*t. We (you & me) don’t need to use fake numbers, fake urgency, or fake anything to get results – because conversion coaching and clever, strategic copy doesn’t need to scam to win.

Love A Hot Brand Voice Theme

You know those brands that have a cohesive, totally unique copy theme that makes every single sentence fun to read, every headline quote-worthy, every offer name good enough for an award? That’s my everything. Truly just – *chefs kiss*

Want To Romanticize Business

You deserve to have a brand that actually gets you excited. That makes you proud to show to people and makes you feel cool af. That makes you glad you started this damn business in the first place because THIS is your brand and you sound THIS good?? I’m all about swapping stress for romance with branded copy that get results while sounding damn good.

Sound Like Your Kind Of Copy?

I’m ready when you are

Come for the copy. Stay for more confidence in what you’re saying, a crystal clear vision for your offers and your business, a writer in your corner who’ll do everything to bring your voice to life, and the words you knew were out there but couldn’t quite bring to life.