DREAM CLIENTS
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It's not complicated.

Copy really comes down to two things: what you say, and how you say it. (What you say = messaging, how you say it = brand voice.)

My job is to help you figure out both those things, in a way that resonates with your audience and gets them excited about you, but that also feels exciting, fun and authentic to you.

LEADS YOU WANT. WHO GET WHAT YOU DO. AND WANT TO WORK WITH YOU. IT'S THAT EASY.

With in-depth research, strategic persuasion techniques, a clear message and a dose of personality in your content, your copy just works.

You don't need to trick your audience or get weird - because when you get the above down, it's really just people talking to people, with a little bit of style. That's great copy, baby.

“This was my first time working with a copywriter and I'm so glad I did! Elle helped me dig deep to understand what I needed to communicate. She's so skilled in this!I really had a great experience and she provided sooo much relief. I was feeling incredibly stressed about copy and hiring her allowed me to focus on other tasks that are within my zone of genius. When I am able to hire again, I am going right back to Elle.”

TERI DAY - LOVELY DAYS

Data Driven. Repeatable. Intentional.

FUNNEL COPY

Evergreen sales copy, written to take your audience through your funnel, start to finish, cold to hot, and show them that your new launch is everything they’ve been missing.

EMAIL MARKETING

Email copy and list management, so that instead of ignoring the list of people who literally told you they can’t wait to hear from you, you treat it like the invaluable asset it is and use it to grow your business.

Perfect for new launches or offers, get a high-converting page that makes your offer irresistible and convinces your audience that you are the best investment they’ll ever make.

SALES PAGES

SALES COPY

Data Driven. Repeatable. Intentional.

WEB COPY

Stop being embarrassed to send people to your website with copy that speaks to your audience (in your voice), says the right things, highlights what matters, and, as the kids say, ‘just hits.’

NURTURE EMAILS

Everyone on your list asked to be there. Give the people what they want and start like - actually talking to them? Use value and nurture emails to build a community and as a gold mine of VOC and data.

Evergreen posts that are SEO optimized, relevant, on brand, authority building, and that show your audience you’re like - really cool and interesting.

BLOG POSTS

BRAND COPY

Elle was incredibly easy to work and collaborate with. When it came to the copy itself, she exceeded expectations, capturing the essence of our brand perfectly. She nailed the tone, voice, and vision we had envisioned. I highly recommend Elle for any copywriting needs. Her talent, professionalism, and genuine nature make her a standout in her field. Thank you, Elle, for bringing our brand to life with your exceptional work!

KAT - KATAGRAPHICS

Data Driven. Repeatable. Intentional.

MESSAGE STRATEGY

Figure out what makes your brand YOUR brand. Get clear on what your audience actually cares about, what you need to say, what makes you different AND how to position the why behind your business.

BRAND VOICE

Be memorable, likable, and desirable with a brand voice both you and your audience love. Have fun with your branding and marketing by injecting personality into a word you say.

Get coaching to help you write your own high converting copy OR feel confident writing for clients by eliminating the guesswork and learning a repeatable, data driven process.

COPY COACHING

COACHING

Save time with an audit that’s low-ticket, but high-impact.

DFY COPY? IN THIS ECONOMY?!

If you really want to DIY your copy but you need that extra boost to make it convert - my audits include a recorded teardown of your copy and messaging AND a strategy session to help you get better at writing for yourself in the future.

Data Driven. Repeatable. Intentional.

My no-guesswork research-based process for finding the exact messages that make your audience fall in love.

The Core

Your copy needs to be specific to YOU. So the process starts by learning everything about your business and your audience (even the things you don’t know yet). I'm talking data mining, analytics, surveys, interviews, audits, and a whole lot more.

The Essence

This is where the magic happens. Experience + training + data + skill. The result? High-converting copy in YOUR voice with messaging that hits all the right spots and makes your audience so obsessed with ya.

Before we go live, we (you and me) work together to make sure the voice sounds right, you feel good about the messages, so you know EXACTLY why we’re saying what we are, and you know how to move forward with implementation and growth.

The Outcome

(OR - THE 'GETTING TO KNOW YOU' PHASE)

(OR - THE 'HONEYMOON' PHASE)

(OR - THE 'HAPPILY-EVER-AFTER' PHASE)

THE 'CEO' STRATEGY

Sound like your kind of copy?

BOOK A COFFEE CHAT
AND LET'S TALK ABOUT IT