SOUNDS LIKE YOU NEED AN AUDIT

Ok, so hot take but - done-for-you copy isn’t right for everyone.

You might not have the time, you might not have the budget, (you may have just blown the budget on DFY copy that you hated and now you can’t afford to hire someone else) - or, you might just like writing your own copy and don’t want to give it up.

Whatever the reason, it’s totally valid, but the reality is that optimized copy gets results, and bad copy just kind of sits there doing nothing (or worst case scenario, turns off all your leads…)

So - wtf are you supposed to do?

Well, what if I told you there was a middle ground between actually paying a copywriter to write your copy for you and DIY’ing it - where you’re still in control of your voice & your content, but you get help with all the hard parts (like the messaging, psychology & frameworks)

(I am telling you that, btw. That’s what an audit is)

You take one piece of copy that just isn’t doing what it’s meant to. (So it could be an email sequence with no clicks and terrible open rates, or a website you’re pretty sure isn’t making your audience hate you, or a sales page that isn’t, you know, selling.)

You send that copy to me, and I help you optimize your copy, boost your conversions, fix the holes in your content & find the messaging that your audience actually cares about, using my experience as a “stand out in her field” copywriter (I’ve been doing this for four years, btw, and I’ve written for Linktree, Forbes Advisor, and Freelancing Females, just so you know I’m legit)

And then, you get to ask me anything you want for a whole hour, so you leave the audit confident in your new copy (or so you can get as much info as possible about copywriting in 60 minutes, you can honestly just ask whatever you want!)

MEET COPY GLOW-UPS, (OTHERWISE KNOWN AS AN AUDIT.)

"She really took the time to understand my brand and delivered a thorough analysis with tangible action steps that I could take right away. Her feedback helped me see blindspots in my copy which removed a lot of the confusion and frustration I was feeling. She is very good at what she does.

I highly recommend working with her!"

- LAURENCE ANNEZ, COACH -

"IT WAS EXTREMELY THOROUGH AND HELPFUL AND GAVE ME TANGIBLE ACTION STEPS TO TAKE AWAY"

OK - SO WHAT DO I ACTUALLY GET WITH AN AUDIT?

"

Your audit comes with three deliverables:

1. You get a video of me live critiquing your copy, going through each line and explaining exactly WHY something isn’t working, how it needs to be changed, and the reason behind each change so everything makes sense to you.

2. You get a strategy guide (PDF format) breaking down the video and giving you concrete action steps you implement straight away.

3. You get a 60-minute coaching call with me where you can ask any questions you have about the video, the advice, OR just any questions about copy & marketing. This is for you to get whatever you need to feel more confident about your copy and to grow your skills as a writer.

RIGHT - AND THIS HELPS ME DO WHAT EXACTLY?

• IMPROVE YOUR CONVERISONS
  (so you can stop wasting time & money sending people emails they don’t open or pages they don’t read)
  
  

• GET CLEAR ON YOUR MESSAGING
  (so you actually say the right things to the right people in the way they need to hear it)
  
  

• WRITE BETTER COPY
  (so you can actually convert your audience without having to worry about losing your voice & personality)
  
  

• GET RESULTS FAST
  (so you can get copy that works ASAP instead of waiting 2 weeks for fresh drafts)
  
  

• FEEL CONFIDENT ABOUT YOUR CONTENT
  (so you can stop throwing paint at the wall and actually just write copy that works using proven frameworks & strategies)

You would probably love an audit if:

• You have a piece of copy that you, ChatGPT, or someone else has written that you’re not sure about or that isn’t converting.
  
  

• You like writing your own copy and you just need help with the technical aspects (i.e. you don’t know how to structure content, frameworks confuse you, and you have zero idea what a spontaneous decision-maker is)
  
  

• You like your old copy but it just needs updating because you’re making some changes and you don’t want to invest in a full DFY service
  
  

• You want to learn how to write your own copy and want to get some insight into the process and insider secrets on writing content that sells.

SOUNDS CUTE - BUT WHO IS IT FOR?

DOES IT WORK? WELL, LAURENCE GOT A 400% INCREASE IN CONVERSIONS ON HER SALES PAGE WITHIN 6 WEEKS OF BOOKING AN AUDIT...

"I JUST WANTED TO SAY THANK YOU SO MUCH FOR YOUR AUDIT! I WAS BLOWN AWAY - I'VE HAD AUDITS BEFORE - PAID AND UNPAID - BUT THIS HAS BEEN THE MOST THOROUGH, CONSTRUCTIVE AND HELPFUL EXPERIENCE SO FAR!"
- LAURENCE ANNEZ, COACH -

$500 (UNTIL JANUARY 1ST 2025)

(WHICH IS STILL REALLY REALLY GOOD, BECAUSE THE VIDEO CRITIQUE ALONE IS WORTH $500, THE COACHING IS WORTH $250 & THE STRATEGY GUIDE IS WORTH $250 TOO - WHICH GIVES IT A VALUE OF $1000)

*BUT - IN 2025 ALL MY PRICES ARE GOING UP, INCLUDING THOSE OF MY AUDITS!

OH. THAT'S ACTUALLY KIND OF COOL! HOW MUCH DID YOU SAY IT WAS AGAIN?

OK - SO WHAT ARE THE NEXT STEPS?

"

TDLR? HERE'S A QUICK RECAP:

• UNTIL JAN 1ST 2025, AUDITS ARE $500. PRICES WILL BE GOING UP IN 2025.
  
  

• YOU GET A RECORDED VIDEO CRITIQUE OF A PIECE OF COPY OF YOUR CHOICE, AS WELL AS A STRATEGY GUIDE AND A 1-HOUR COACHING SESSION. (WORTH $1000 IN TOTAL)
  
  

• ONLY 10 SPOTS ARE AVAILABLE FOR THIS OFFER (I’LL ANNOUNCE ON MY SOCIALS WHEN THE SPOTS ARE FILLED)

When you click ‘Request an audit’ you’ll be asked to fill in a form requesting an audit, where you need to put the details of WHAT you want to have audited.

(There’s an FAQ below about what you can actually get audited, but remember that it’s 1 piece of copy and it has to be something that can be audited in 1 hour, so think things like a basic 5-page website, a simple email sequence, a sales page, etc)

You’ll then get an email with an invoice, details on the next steps, and a contract to confirm your order. Once the invoice is paid, you’ll be booked in and you’ll be able to fill in your onboarding questionnaire or book a quick onboarding call.

I’ll then book a time in my calendar to complete your audit, and after you get the video, you’ll be able to book a time for your coaching session.

Be like Laurence.
Get great Copy.

"I HAVE HAD AUDITS BEFORE AND COPYWRITERS WHO HAVE HELPED ME IN THE PAST, BUT ELLE REALLY BLEW ME AWAY WITH HER EXTREMELY IN-DEPTH AUDIT"

Glow up your copy and get your audit here:

FAQ'S:

WHY WOULD I WANT AN AUDIT?

I’M GLAD YOU ASKED! BASICALLY, AN AUDIT IS FOR YOU IF YOU DON’T WANT TO/ CAN’T AFFORD TO PAY FOR DONE-FOR-YOU COPY BUT YOU NEED A COPYWRITER, OR - IF YOU* ARE A GOOD WRITER, AND YOU LIKE YOUR COPY, BUT YOU JUST NEED IT OPTIMIZED.

ALSO, IF YOU WANT TO LEARN MORE ABOUT HOW TO WRITE COPY THAT CONVERTS SO YOU CAN KEEP WRITING COPY IN THE FUTURE, YOU’LL LEARN A TON ABOUT COPYWRITING & MARKETING THROUGH AN AUDIT.

*THIS IS ALSO WORKS IF CHATGPT IS YOUR “GOOD WRITER”

WHAT DO I ACTUALLY GET?

SO YOU GET A RECORDED COPY CRITIQUE (I FILM MYSELF GOING THROUGH THE COPY YOU SENT ME SO YOU CAN SEE LIVE EXACTLY WHAT SECTION I’M TALKING ABOUT) AS WELL AS A STRATEGY GUIDE (A PDF WITH A BREAKDOWN OF WHAT I COVER IN THE VIDEO AS WELL AS SOME EXAMPLES OF COPY I WOULD CHANGE)

YOU ALSO GET A ONE-HOUR COACHING CALL AFTERWARD WHERE YOU CAN ASK ANYTHING YOU WANT TO ABOUT THE VIDEO, THE DOC, IMPLEMENTING YOUR COPY, OR JUST COPY & MARKETING IN GENERAL.

WHAT TYPE OF COPY DO YOU AUDIT?

IT CAN BE ANY TYPE OF COPY BUT IT HAS TO BE SOMETHING THAT COULD BE REASONABLY AUDITED WITHIN AN HOUR. FOR EXAMPLE, A 5 EMAIL SEQUENCE, A SALES PAGE, A (SIMPLE) WEBSITE, OR A BLOG POST.

WHEN YOU REQUEST AN AUDIT, YOU CAN FILL OUT THE DETAILS ABOUT WHAT YOU WOULD LIKE TO HAVE AUDITED AND IF I NEED ANY MORE DETAILS, I’LL DROP YOU AN EMAIL

DO I HAVE TO DO ANYTHING?

IDEALLY YOU’LLL EITHER FILL IN A QUICK QUESTIONNAIRE OR JUMP ON A 10-15 MINUTE CALL BEFORE I DO MY AUDIT SO I CAN GET A GOOD UNDERSTANDING OF YOUR TARGET AUDIENCE & YOUR GOALS BEFORE I START RECORDING.

YOU DON’T HAVE TO COME TO THE 60-MINUTE COACHING SESSION, BUT I WOULD RECOMMEND THAT YOU DO BECAUSE I’VE BEEN TOLD IT’S PRETTY VALUABLE. (BUT - IF YOU HAVE ANY ISSUES BEING ON CAMERA OR SPEAKING TO SOMEONE OVER ZOOM - WE CAN TOTALLY WORK TOGETHER TO FIND SOMETHING THAT’S MORE COMFORTABLE FOR YOU!)

HOW LONG DOES IT TAKE?

THE ACTUAL VIDEO AUDIT IS USUALLY AROUND AN HOUR, AND THE COACHING CALL IS AN HOUR TOO. IF YOU FACTOR IN THE ONBOARDING CALL/ QUESTIONNAIRE, FOR 2 HOURS AND 15 MINUTES, YOU’RE GETTING A FULL PIECE OF COPY OPTIMIZED AND LEARNING A TON OF INFO ABOUT WRITING.

WHAT IF THE AUDIT IS CONFUSING?

THIS IS WHAT THE COACHING CALL AND THE STRATEGY GUIDE ARE FOR! THE AUDIT SHOULD NOT BE CONFUSING, BUT IF THERE’S ANYTHING YOU WANT TO GET CLARITY ON YOU HAVE AN HOUR TO ASK QUESTIONS YOU LIKE AFTER YOU GET YOUR VIDEO.